Task FZCO, the official distributor of Xiaomi in the MENA region, has launched four new smartphones. In the UAE, the company has partnered exclusively with Etisalat to bring Xiaomi’s devices to the market. Launched in Dubai, the Redmi 2 Pro, Redmi Note 2, Mi4i, and Mi Note were introduced by the brand. The lineup includes trendy features like proprietary selfie software, and infrared remote control technology. All of the smartphones are 4G, and come nicely equipped with dual SIM-card support. The hardware features leading edge components from mainstay suppliers including Qualcomm, Mediatek, Sharp, Sony, Samsung, JDI, Panasonic, and Toshiba. Task FZCO is set to launch Xiaomi devices in Saudi Arabia next with rollout across the region in the coming months.
During his presentation, Steve Vickers, Chief Marketing Officer for Task FZCO commented that, “the mi brand was created for tech savvy people between the ages of 18-30 who are heavy data users”. With a young target market and options appropriate for every budget, Xiaomi is set to go head-to-head with brands like Honor and Obi. With such strong contenders it will be interesting to see if Xiaomi can meet its goal of being among the top five smartphone brands in the UAE.
Xiaomi Smartphones Quick Look