Task FZCO, the official distributor of Xiaomi in the MENA region, has launched four new smartphones. In the UAE, the company has partnered exclusively with Etisalat to bring Xiaomi’s devices to the market. Launched in Dubai, the Redmi 2 Pro, Redmi Note 2, Mi4i, and Mi Note were introduced by the brand. The lineup includes trendy features like proprietary selfie software, and infrared remote control technology. All of the smartphones are 4G, and come nicely equipped with dual SIM-card support. The hardware features leading edge components from mainstay suppliers including Qualcomm, Mediatek, Sharp, Sony, Samsung, JDI, Panasonic, and Toshiba. Task FZCO is set to launch Xiaomi devices in Saudi Arabia next with rollout across the region in the coming months.

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Xiaomi_demo_01

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Xiaomi also unveiled much anticipated accessories and connected home products. Xiaomi bunny is pictured above with premium headphones

During his presentation, Steve Vickers, Chief Marketing Officer for Task FZCO commented that, “the mi brand was created for tech savvy people between the ages of 18-30 who are heavy data users”. With a young target market and options  appropriate for every budget, Xiaomi is set to go head-to-head with brands like Honor and Obi. With such strong contenders it will be interesting to see if Xiaomi can meet its goal of being among the top five smartphone brands in the UAE.

Xiaomi Smartphones Quick Look

Redmi 2

449AED
449AED
  • 4.7" IPS HD / 1280 x 720 resolution at 312 ppiSharp/AUO
  • MIUI 7Based on Android 5.0
  • 1.2 GHz Quad-coreQualcomm Snapdragon 410 64-bit
  • 2200 mAhlithium-ion polymer battery
  • 2GB RAM, 16GB Flash32MB expandable
  • Rear: 8 MP / Front: 2 MP

Redmi Note 2

719AED
719AED
  • 5.5” Full HD / 1920 x 1080 resolution at 401 ppi
  • MIUI 7Based on Android 5.0
  • 2.0 GHz OctacoreMediatekHelio X10
  • 3060 mAhlithium-ion polymer battery
  • 2GB RAM, 16GB Flash
  • Rear: 13 MP / Front: 2 MP

Mi4i

899AED
899AED
  • 5’’ IPS Full HD / 1920 x 1080 resolution at 445 ppi
  • MIUI 7Based on Android 5.0
  • 1.7GHz OctacoreQualcomm Snapdragon 615
  • Dual-SIM
  • 3120 mAhlithium-ion polymer battery
  • 2GB RAM, 32GB eMMC 4.5
  • Rear: 13 MP / Front: 5 MPfront camera 80°wide angle

Mi Note

1699AED
1699AED
  • 5.7’’ IPS Full HD / 1920 x 1080 resolution at 386 ppi
  • MIUI 7Based on Android 5.0
  • 2.5GHz Adreno 330Qualcomm Snapdragon 801
  • Dual-SIM
  • 3000 mAh 4.4Vlithium-ion polymer battery
  • 3GB RAM, 64GB Flash
  • Rear: 13 MP / Front: 4 MPOptical Image Stabilization w/ large 2-micron pixels
  • 3D Curved Corning Gorilla Glass
  • Hi-Fi Audio System

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