Sony Middle East and Africa FZE hosted media for the launch of the new Bravia 4K LED TV series. In an unconventional, but welcomed twist, the company held the event at a hotel restaurant as opposed to the run-of-the-mill hotel ballroom. The luxurious Japanese restaurant, Okku served as the backdrop for the crystal clear, picture perfect Sony TVs on display.

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Okku Japanese Restaurant

Okku Japanese Restaurant

Okku Japanese Restaurant

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Sony Presentation Podium

Satoru Arai, Head Sony Middle East Marketing Company, opened the event by welcoming attendees and stating the agenda for the morning. We were formally introduced to the products, given a 15 minute break during which Sony executives were available for questions and the morning culminated with an amazing 5 course meal. Keeping with the unique launch theme, the Okku chef personally introduced the menu using the BRAVIA 4K TVs to display each dish. The food looked amazing!

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Satoru Arai, Head Sony Middle East Marketing Company

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Satoru Arai, Head Sony Middle East Marketing Company and Okku Chef

The X9500B, X9000B and X8500B series 4K LED TVs from Sony are available at all Jumbo Electronics outlets and select electronics retailers across the UAE. For more information and a list of features, click here.