PUMA is more than just an activewear company. The brand is empowering women around the globe. Perhaps their most notable effort is the collaboration with pop sensation, Rihanna. During her second season as Creative Director, RiRi and PUMA introduced the FENTY Collection which featured highly coveted, footwear adorned with bows, satin, fur and patent leather – designs reminiscent of her personal style. The most popular products sell out within minutes of being released making this large scale project a success. But what about the rest of us? Here in the UAE, PUMA Middle East launched ROAR, a women’s only community hub in Dubai’s Design District from April – May 2017.
ROAR is more than an impeccable space. It’s a concept that provides a physical space where women can grow, network and be healthy. ROAR offers a schedule of workouts activated through GuavaPass, as well as daily drink and dining options and weekly lunchtime beauty services. ROAR acts as a workout space and also a community center for the women of Dubai to catch up with friends, learn something new or just relax.
ROAR offers workouts on Monday and Wednesday evenings and over the weekend. Unique workouts like hip hop yoga and rave aerobics can be scheduled through GuavaPass. And, it doesn’t stop there. ROAR is a meeting place for like-minded women to enjoy something different, coming together and be involved in a community environment. The PUMA ROAR Breakfast Club consists of weekly workshops offering fun, creative and unique experiences, partnering with some of Dubai’s coolest lifestyle brands. The workshops will start after the morning workout with a brunch option for those who want to stay and enjoy a creative session. Check out the complete itinerary of events by visiting www.roarbypumawomen.com.