HERBLINE ESSENTIALS AUG 2013Are you searching for just the right skin care regimen? Herbline Essentials has a new look that’s sure to catch your attention. It’s still the same all natural, proven formulations on the inside, just better looking on the outside. The company recently re-branded itself and is sporting a fresh, new identity across all of its product packaging.

Now, the products are more eye-catching and easy to identify on the shelf, while offering a simple way to select the right ones for your skin and hair type needs.  The new look and feel highlights the organic nature of the brand, and the blend of the highest quality all-natural ingredients and Himalayan waters. Herbline Essentials is also setting off on an exciting new journey across the Middle East region and beyond, bringing its organic message and wholesome products to discerning consumers in Kuwait, Saudi Arabia, Iraq, Turkey, South Africa and several western and central European markets.

There has been a rise of consumer awareness throughout the beauty industry. Consumers have heightened concern about the ethics of cosmetic companies and the way they run their business with respect for nature, environment and the animals. Concepts such as ‘parabens free’, ‘cruelty-free’ and ‘not tested on animals’ have sparked growing attention worldwide and have become an integral component of the green beauty movement. Herbline Essentials has met the challenge by becoming a certified member of PETA’s Beauty without Bunnies programme, the only company in the Middle East to do so to date.  It has also since been included in the Skin Deep Cosmetics Database (www.ewg.org/skindeep), which is compiled by EWG in Washington DC. Their review concluded the brand was low in toxins and friendly to the consumer.

The Herbline Essentials range of products is currently available at leading pharmacies in the UAE, including Boots, Bin Sina, Health First and United Pharmacies, including the Dubai Duty Free pharmacies at Dubai International Airport. The brand has recently started retailing in Kuwait and Pakistan, with plans to launch across the Middle East, South Africa and Turkey in 2013. Customers can also order online through www.herbline-essentials.com with worldwide shipping.

I am in the market for a new skin care regimen, so I plan to give Herbline Essentials a try. Check back to read my review.

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