Lenovo Smartphones Set to Take UAE and KSA By Storm

Lenovo Smartphones Set to Take UAE and KSA By Storm

Lenovo DisplayYesterday, Lenovo launched its smartphone portfolio for the first time in the United Arab Emirates and Saudi Arabia. The high energy launch event took place at the swanky JW Marriott Marquis Hotel in Dubai. There were four groups of podiums positioned around the well-appointed ballroom, for each of Lenovo’s four smartphone classifications. The podiums featured live phones for us to discover along with some powerful branding displays. The company’s tagline and mission is to put a “Lenovo in Every Pocket”, so they did just that. There were mannequins strategically placed with a Lenovo smartphone peeking from a pocket.

The new smartphones were presented in a fun, dynamic way. We heard from executives regarding the positioning and goals of the company at large, but the first sightings of the smartphones was via a dance crew. That’s right. You read correctly. A dance crew introduced the smartphones by way of a professionally choreographed routine that featured the smartphones as props. You can view a snippet of the performance below.






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With each Lenovo smartphone designed with specific customer needs in mind, the portfolio offers a full range of carefully considered design innovations and functionality that fits every style, personality and pocket. Lenovo smartphones launched in UAE and Saudi Arabia include K900 for tech-savvy power users (AED 1,999); Lenovo P780 for the professional who demands long-lasting battery, USB on-the-go and business applications (AED 1,399); the stylish S920 and S820 for heavy multimedia users (AED 1,299 and AED 999, respectively); and the affordable yet fully loaded A706 and A390 (AED 699 and AED 499, respectively). Lenovo has entered the market with so much innovation that there’s no way I can give it all to you in a single post. Consider this your introduction to a four-part series that will dish all the goods on each category of Lenovo smartphone. Courtesy of Lenovo, I am using the s920 and so far, here’s what I love about it…

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  • It takes great pictures!
  • The larger screen makes multimedia pop.
  • The slim body really does fit seamlessly in my pocket. Great for moms on the go.
  • The battery was partially charged so I was able to start playing with it immediately.


See more photos on the Global Gazette Facebook page.

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