Huawei Consumer Business Group (CBG) introduced their latest Flagship devices – the Mate 8 and the M2 tablet – to the Middle East region at the Madinat Jumeirah Dubai in January 2016. Dubai, the Huawei Consumer Group’s second city chosen to launch the new flagship devices, followed the global launch at the Consumer Electronics Show (CES) in Las Vegas. The spectacular event saw over 400 attendees including media from across the region, guests and partners who were all there to witness the unveiling of Huawei’s latest devices.

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The evening’s stellar entertainment was presented by renowned comedian Tony Abou Joude who kept the crowd engaged by introducing each act with flair and at one point, remixing Drake’s wildly popular song, Hotline Bling, into a Huawei theme song. The night was then rounded off with a beautiful recital by violinist Hanine El Alam. My favorite aspect of the evening were the experience stations set up on the venue’s terrace. Guests were able to have hands-on time with both the Mate 8 and M2 tablet, test the Mate 8’s video functions in a photo booth, evaluate its audio in a sound booth, and ride a virtual rollercoaster with the Huawei VR headset. This launch event lived up to the over-the-top presentation that we’ve come to love and expect from Huawei’s Middle East presence.

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The Huawei Mate 8

Featuring the most powerful chipset, a high-capacity battery and stylish design – including a unique mocha brown color option – the Huawei Mate 8 is the ideal smartphone for today’s on-the-go professional. The Mate 8 is designed from the ground up for productivity and its hardware and software have been fine-tuned to provide an elegant, efficient experience.

Designed for Performance and Efficiency

The Mate 8 is the first smartphone to run the Kirin 950 chipset, with CPU boosting power up 100 percent, GPU performance up 125 percent, and power efficiency up 70 percent vs. the Kirin 925. Equipped with a 4000mAh high-density battery, the Mate 8 delivers over two days of normal usage. And with rapid charging technology, the phone is able to charge a day’s worth of power in just 30 minutes.

Safe and Secure

The Huawei Mate 8 introduces a new generation of fingerprint security with enhanced protection technology. They changed the shape; the circular fingerprint sensor improves the effective identification area by 10 percent. In addition, the fingerprint friction ridge matching has three levels of security, providing higher protection for users. The new sensor design also increases the unlock speed by 100%.

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The Mate 8 maintains two sets of fingerprint interface standards to improve smartphone payment experiences—the Fast Identity Online (FIDO) and Android M standards.  The CPU also supports real-time encryption of full storage for better data protection. The Mate 8 provides a microSD card lock, preventing anyone from accessing content in the card without a password. If a phone is stolen, user data cannot be obtained.

Efficient Conferencing

The Mate 8 also features “Super Hands-Free 3.0” technology that enables hands-free operation in a variety of environments. Whether you’re in a car, a conference room or at a crowded party, users can enjoy clear conversations from up to 3 meters away. With a 120-degree range of audio pick up and directional noise reduction mode, conference calls are crisper and clearer than ever before, no matter where they take place.

The Mate 8 has omnidirectional recording and directional playback. Three microphones automatically detect sound sources and record voices from all directions. During playback, people can choose any direction of the sound source they want to hear.

The Huawei Mate starts at 1899 AED for the 3GB + 32GB model  and 2199 AED for 4GB + 64GB. M2 will be available in four models ranging from 1299 AED to 1799 AED.

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