Affordable luxury is the name of the game and ASUS Middle East has the game on lock! Recently, at an exciting event in Dubai, the company announced the release of three new Zenfone models. The launch event was held at the Ritz Carlton hotel in DIFC. Guests arrived to a well appointed reception area with light refreshments. Executives from both ASUS and Intel were on hand for media inquiries and photographs. After a short presentation introducing the new smartphones, participants were able to experience them all first hand. Check out photos from the event below. Click here to check out the phones.