Acer held its first ever digital, worldwide conference this year. The event, which is usually held in glitzy New York City, was instead hosted from Acer’s headquarters with a super cool theme; rock, paper, scissors. I wondered if they would be able to keep that same big launch energy on Facebook live and the brand did not disappoint.
Acer kicked things off with a very covid-friendly greeting. Instead of shaking hands, the executives touched elbows instead. In keeping with current events, it was clear from the start that Acer is functioning with the world’s new normal in mind. Post-pandemic products need to be both hygienic and technologically advanced. Acer meets this challenge head on with the launch of the new Swift 5, which features a touchscreen covered with Antimicrobial Corning Gorilla Glass and an option to add antimicrobial material to other exposed surfaces.
Rock, Paper, Scissors
This year’s theme is rock, paper, scissors, which directly correlates to the new releases. Here’s what I found out: products in the rock category, such as the Enduro line up are durable and made for harsh conditions. Products in the paper category are lightweight and extremely portable like the Swift 5 and products in the scissors category are cutting edge – think, ConceptD series.
Making it work
As someone who’s attended the Acer Global Press Conference in person, I did miss the magic that happens on the ground in NYC but the digital gathering was special in a different way. I think that the brand combined the right mix of live broadcasting, pre-recorded videos and interactive components to spur engagement.
I couldn’t try out the products myself but it was good to see others giving them a go. For example, artist @pypah_art was shown creating on the ConceptD 3 Ezel while two men covered in rain gear doused another notebook to test its water resistance.
Before the show, participants were able to vote on the order in which the product groups were unveiled. Questions could also be submitted beforehand. All-in-all, it was a great way to spend 50 minutes – yes, the launch event was perfectly timed – and I can’t wait to share more details on Acer’s new releases.